ʻĀina Aloha


ʻĀina Aloha

Join thousands of Hawaiʻi community members, businesses, and organizations as we engage in a 4-step process of taking action to bring to life a resilient economy through our core value of ʻāina aloha—a deep and abiding love for Hawaiʻi’s communities and natural environments.



Step 1:

Declare Core Values

Read the ʻĀina Aloha Economic Futures Declaration submitted to Governor Ige and Alan Oshima’s group tasked with developing and implementing a plan for economic stabilization, recovery, and resilience. 


Step 2:

Set an Action Agenda

The Huliau Action Agenda offers concrete goals to rebuild our economy in keeping with the principles in the Declaration. Community members like you were encouraged to review and suggest changes to it. Hundreds of suggestions were implemented and a new community version is now available.


Step 3:


The Huliau Action Agenda was recast into an AAEF assessment tool, which guides individuals, organizations, government, and businesses in planning and decision making about new and ongoing efforts. Individuals and organizations used this tool and offered over 180 proposals for community review, which took place during 14 online sessions. Join in the asynchronous conversation on this AAEF platform


Step 4:


* We are here

Build coalitions with other entities advancing similar proposals, provide the rubric to decision makers, businesses, organizations, and community members, and together take action to achieve the changes in an economic future grounded in ʻĀina Aloha. 

Building Momentum (10/12/20 Update)

Protect both kama‘āina and malihini (10/12/20 media release)

One of AAEF's four guiding principles is Hoʻokipa, a value that if practiced benefits both kamaʻāina and malihini. AAEF has issued the media release below to help guide our leadersʻ decision making to be more in keeping with supporting the best interests of us all as Hawaiʻi considers how it might reopen its doors.

HONOLULU, October 12, 2020.  Hawaiʻi is scheduled to reopen our shores to visitors on October 15. While this plan could provide much needed relief for airlines and hotels that have suffered tremendous economic losses since COVID began, that same relief is not being felt by our own people who have endured even greater losses.


“We need to get it right the first time,” said Ikaika Hussey, one of 14 core organizers of the ʻĀina Aloha Economic Future (AAEF) initiative (


“Without safe jobs,  a clear testing protocol, and worker protections, the rush to reopen Hawaiʻi will likely initiate a third and bigger wave of community infections, increased COVID deaths, another shutdown, more business closures, and a reputation as an unsafe, unreliable destination for travellers,” added Hussey.


“But there is a better way, and it begins with the values underpinning a reopening plan,” remarked Noe Noe Wong-Wilson, another of the 14 core AAEF organizers.


The ʻĀina Aloha Economic Futures initiative stresses the value of hoʻokipa, which recognizes that visitors can only be well-hosted by the people of Hawaiʻi when our families and communities are safe, strong, and can exercise our ability to be stewards of our islands.


“Hoʻokipa includes a reciprocal relationship where hosts and visitors have kuleana or responsibility for the well-being of each other. Residents need to trust that visitors are not going to infect us, and visitors need to trust that Hawaiʻi is safe. 


“And as local visitors to neighbor islands, we must recognize our responsibility to keep our community safe and understand that in that context, we are the malihini. 


“A reopening plan must protect both kamaʻāina and malihini, hosts and visitors, while balancing the need to re-establish opportunities for Hawaiʻi’s businesses to recover from economic hardship, sustain themselves, and in turn for our residents to access gainful employment.


“Opening our doors to residents first then to visitors will help ensure that we can open our doors safely for everyone,” said Wong-Wilson.


A two-stage reopening plan would include:


Stage 1: Starting now

  • Continue requiring masks in all public spaces, including public transportation, for anyone over the age of 5.

  • Limit the size of group gatherings to 10 or less.

  • Open inter-island travel for Hawaiʻi residents.

    • Implement rapid testing and temperature checks upon departure at all airports. 

    • Remove the 14-day quarantine on neighbor islands for Hawaiʻi residents.

  • Allow restaurants, bars, retail shops, gyms, and personal grooming services to reopen, if they implement procedures to maintain limited occupancies and safe distances among patrons. 

  • Open beaches, trails, and public parks with safe distance guidelines.

  • Continue an aggressive public information campaign to remind everyone of the need to remain vigilant and avoid spreading COVID-19. If small outbreaks occur, inform the community immediately, and announce when proper cleaning procedures have been implemented so the businesses can successfully resume.

  • Require hotels to develop science-based safety standards to guard against the transmission of COVID-19, and to submit their safety plans to the State of Hawaii. The State should enforce these plans, and there should be a process for workers and the public to inspect facilities and ensure compliance on a regular basis.


Stage 2: Following successful Stage 1 implementation

  • If inter-island travel does not create new waves of outbreaks, open Hawaiʻi to non-Hawaiʻi resident visitors  in time for the holiday season.

  • Require visitors to demonstrate a negative test result within three days of departure before being allowed to board flights to Hawaiʻi.

  • Implement a second round of rapid testing and temperature checks upon arrival at all airports.  

  • As hotels re-open, they should restore jobs and maintain key safety protocols such as daily room cleaning.


“The above two-stage plan would ensure that Hawaiʻi’s businesses, workers, residents, and visitors can all enjoy a safer, more reliable, and successful reopening of Hawaiʻi,” said Hussey.


“It’s a balanced plan that embodies the full-breadth of what hoʻokipa truly means,” said Wong-Wilson.

Revised 10.14.20

AAEF continues to build momentum
Recently Kaua‘i Council voted unanimously in passing a resolution to support the ‘Āina Aloha Economic Futures initiative. Kaua‘i County joins Hawai‘i and Maui County in their support. Both candidates for the Honolulu Mayor's race signed the declaration and have voiced support for the initiative as well.
Share your mana‘o on more than 160 Community Proposals

Here’s a quick update to keep everyone connected with ongoing progress:

  • In July, fifteen online sessions occurred during which community participants virtually discussed proposals. Visit this Online-Sessions AAEF webpage to view the slides, notes, and videos for the sessions. 

  • The AAEF initiative continues to gain momentum and supporters, including:

    • Hawaiʻi Tourism Authority

    • Kamehameha Schools

    • KHON

    • Maui County Council

Check out the AAEF supporters list to see many more. Please share this link if you know others who also want to sign on in support: 

  • 181 proposals were submitted in 14 different topic areas for community consideration. 

  • The deadline to share comments on the 181 proposals has been extended to Sunday, August 16. 


Please consider taking some time to review the proposals, find ones that inspire you to offer manaʻo, and add your crucial voice to the process.

Share your mana‘o on more than 160 Community Proposals

The July 13-17 online breakout sessions were attended by hundreds of community members. More than 160 proposals from the community have been submitted. If you'd like to submit a proposal, you have until July 16th. Participate asynchronously, by sharing your mana‘o, and discussing the various proposals on Feedback and discussion on proposals will be open until August 9, 2020.

Engage in the online sessions

Watch the orientation session that shares the nuts and bolts information regarding the synchronous online breakout sessions and the asynchronous tools that will be utilized in Step 3 of this 4-step process. Participate and engage in the online breakout sessions. Breakout sessions will include: Meeting Immediate Basic Needs, Sustainable & Resilient Food Systems, Affordable & Sustainable Housing, Creating Circular Economies, Environmental Resilience, Restoration & Management, Regenerative Tourism, Creative & Performing Arts, Tech Industry & Infrastructure, Small Business, Economic Development, Re-thinking Education, Climate Resilience, & Energy, Health & Wellness, Community & Participatory-based Governance. For more information and updates as they become available, click here.

Encourage organizations, businesses, and policy makers to adopt the AAEF assessment tool

The AAEF self-assessment tool, borne of the declaration, action agenda, and comments from over 200 community members, is now available. This tool can be used to guide the strategic focuses of organizations and enterprises, guide private-sector funders to develop RFPs and assess proposals, and guide policy makers in developing laws, funding programs, and prioritizing efforts towards an ‘Āina Aloha future.


Adding more mana to the initiative

With each person who adds their name to the body of community supporters, the initiative grows. If you already signed on in support of the ʻĀina Aloha Economic Futures Declaration, you do not need to resubmit your name. (Or if you no longer support the initiative, you can opt out at any time).

On June 20th, 2020, the AAEF website will display
an updated list of supporters. 

If you want to encourage ʻohana, friends, and colleagues to sign on, please share this initiative with them so they can join in.

Signs of growing momentum

Two large institutions, Kamehameha Schools and the Hawaiʻi Tourism Authority, signed on to support the ideas and approaches of the ‘Āina Aloha Economic Futures in the past week. As pivotal organizations in Hawaii's economy, both institutions could play a huge role in moving us closer to an ʻĀina Aloha future. 

In early June, the Hawai‘i State House Select Committee on Covid-19 Economic and Financial Preparedness requested to be
briefed about the AAEF initiative (AAEF portion starts at 53:40).

After the briefing, two of the 14 authors of the ‘Āina Aloha Economic Futures Declaration, Joseph W. Lapilio III and Nā‘ālehu Anthony, were invited to join the Committee in their capacity as AAEF supporters, a sign that this initiative is gaining momentum. They accepted the invitation.

Additionally, multiple local and U.S. media outlets have spotlighted AAEF as a promising community-driven initiative to keep an eye on.

Forward progress

Over a two week period in May, community members provided hundreds of comments and suggestions, most of which have been incorporated into a new draft of the Huliau Action Agenda. Community members that identified an interest in editing it further refined it over the following week as Step 2 wound down.

The Huliau Action Agenda cascades from the AAEF Declaration principles and offers a high-level framework that will guide Step 3, which will involve the development of a rubric (a decision making tool that policy makers, businesses, organizations, and community members can use in resourcing and planning for Hawai‘i's economic future) and specific proposals. Step 3 will begin in mid to late June.

Mahalo nui loa for your continued engagement as we aim for a healthier, more cohesive, and sustainable Hawaiʻi guided by ʻŌiwi insights, innovation, and community values. Together we stand committed to engaging the urgent work needed to bring our ‘āina aloha vision to fruition.


5/19/2020 Press Conference

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Join thousands of Hawaiʻi community members, businesses, and organizations as we engage in a 4-step process of taking action to bring to life a resilient economy through our core value of ʻāina aloha—a deep and abiding love for Hawaiʻi’s communities and natural environments.

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